A recent study by UK company Talk Talk had following interesting points:
- nearly half of consumers prefer to use a website as first port of call to find information about an SME
- almost two thirds of respondents form an opinion about a business based on its email address format. Firms using free domain names such as Hotmail and Yahoo were judged as being unreliable and unprofessional!
- web addresses ending in .net, .info and .biz were deemed to be the sign of a ‘disreputable’ company by 41% of respondents.
So all you SME’s out there… drop the eircom.net addresses please!