Read an interesting article in the Sunday Times magazine this weekend about an ex-dairy farmer Will Abernethy in County Down who now makes butter. Will started using Twitter to follow some favourite chefs. One of these chefs tweeted about Will’s butter, and before he knew it The Fat Duck restaurant (owned by Heston Blumenthal) tracked Will down using Twitter and requested that Will become a supplier!
I just had a look at Will’s Twitter account this morning… it looks like the Sunday Times magazine article has had an impact:
“sales of @AbernethyButter and fudge have rocketed through the roof!!! Enquires from across the world : -))))”