YouTube recently announced that they used Google Website Optimizer to test their US homepage. There are two remarkable aspects to this. The first is that using the tool YouTube were able to increase the number of people signing up to their service by an amazing 15.7%. Impressive indeed! And secondly, what is even more remarkable is that YouTube, one of the biggest websites in the world, were using a tool which is available for FREE!

If YouTube can grow their customer base by almost 16% using the tool what can your site achieve? (more…)