Hitwise are reporting a significant increase in visits to baby and pregnancy websites in recent months. Apparently this trend has been ongoing for the past three years.

According to Robin Goad of Hitwise people are spending more time online looking for baby and pregnancy information. He states that the three biggest online retailers of baby paraphernalia – Mothercare, Kiddicare, and Mamas and Papas are currently experiencing record market share – a factor which could imply that baby products are more recession-proof that other retail sectors.

Robin also points out that keywords such as ‘cheap’, ‘used’ and ‘for sale’ are becoming increasingly popular amongst searches for prams, pushchairs and cots.

Irish consumers still spending money online!

Despite the current economic downturn, recent studies indicate a positive outlook for online sales activity in Ireland as more consumers and businesses are going online to buy and sell products and services.

In recent weeks Irish online payments processors Realex announced a 38% increase in the number of businesses signing up for their services in the month of June compared to previous months. (more…)