August 25th, 2009 by Paul
YouTube recently announced that they used Google Website Optimizer to test their US homepage. There are two remarkable aspects to this. The first is that using the tool YouTube were able to increase the number of people signing up to their service by an amazing 15.7%. Impressive indeed! And secondly, what is even more remarkable is that YouTube, one of the biggest websites in the world, were using a tool which is available for FREE!
If YouTube can grow their customer base by almost 16% using the tool what can your site achieve? Read the rest of this entry »
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August 12th, 2009 by Paul
Hitwise are reporting a significant increase in visits to baby and pregnancy websites in recent months. Apparently this trend has been ongoing for the past three years.
According to Robin Goad of Hitwise people are spending more time online looking for baby and pregnancy information. He states that the three biggest online retailers of baby paraphernalia – Mothercare, Kiddicare, and Mamas and Papas are currently experiencing record market share – a factor which could imply that baby products are more recession-proof that other retail sectors.
Robin also points out that keywords such as ‘cheap’, ‘used’ and ‘for sale’ are becoming increasingly popular amongst searches for prams, pushchairs and cots.
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August 6th, 2009 by Paul
Irish consumers still spending money online!
Despite the current economic downturn, recent studies indicate a positive outlook for online sales activity in Ireland as more consumers and businesses are going online to buy and sell products and services.
In recent weeks Irish online payments processors Realex announced a 38% increase in the number of businesses signing up for their services in the month of June compared to previous months. Read the rest of this entry »
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July 31st, 2009 by Paul
I recently read an enlightening article – Tests Indicate Ogilvy’s Old-School Layout Still a Winner – where Jeff Sexton discusses some of the beliefs held by advertising mogul David Ogilvy. Ogilvy believed that in advertising:
“…messaging and relevance had to have highest priority. Everything else – creativity, design, layout – should be subordinated to the end goal of conveying a salient message in as persuasive a manner as possible”.
There are times when working on web projects that I see clients focusing prematurely on design and layout. Read the rest of this entry »
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