Create Interactive recently designed and developed a website for Longford Sports Partnership. LSP was set up under the auspices of Longford County Development Board and it’s goal is to increase participation in sport and physical recreation in County Longford. Read the rest of this entry »
The BBC is reporting that online security firm Trusteer have seen increasing instances of the Trojan virus Zeus. The virus is reportedly more powerful than ever. If your computer is infected with Zeus then there is a serious risk of your online bank login details being stolen.
To protect yourself ensure that you have anti-virus software installed and is kept up-to-date, and that your computer operating system is also updated on an ongoing basis with updates and security patches.
This month Google announced it will be using site speed as a determinant of search engine ranking. This means that if your web pages are slow to download then this may be taken into account in determining your site’s position in search engine results. Read the rest of this entry »
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YouTube recently announced that they used Google Website Optimizer to test their US homepage. There are two remarkable aspects to this. The first is that using the tool YouTube were able to increase the number of people signing up to their service by an amazing 15.7%. Impressive indeed! And secondly, what is even more remarkable is that YouTube, one of the biggest websites in the world, were using a tool which is available for FREE!
If YouTube can grow their customer base by almost 16% using the tool what can your site achieve? Read the rest of this entry »
Hitwise are reporting a significant increase in visits to baby and pregnancy websites in recent months. Apparently this trend has been ongoing for the past three years.
According to Robin Goad of Hitwise people are spending more time online looking for baby and pregnancy information. He states that the three biggest online retailers of baby paraphernalia – Mothercare, Kiddicare, and Mamas and Papas are currently experiencing record market share – a factor which could imply that baby products are more recession-proof that other retail sectors.
Robin also points out that keywords such as ‘cheap’, ‘used’ and ‘for sale’ are becoming increasingly popular amongst searches for prams, pushchairs and cots.
Irish consumers still spending money online!
Despite the current economic downturn, recent studies indicate a positive outlook for online sales activity in Ireland as more consumers and businesses are going online to buy and sell products and services.
In recent weeks Irish online payments processors Realex announced a 38% increase in the number of businesses signing up for their services in the month of June compared to previous months. Read the rest of this entry »
I recently read an enlightening article – Tests Indicate Ogilvy’s Old-School Layout Still a Winner – where Jeff Sexton discusses some of the beliefs held by advertising mogul David Ogilvy. Ogilvy believed that in advertising:
“…messaging and relevance had to have highest priority. Everything else – creativity, design, layout – should be subordinated to the end goal of conveying a salient message in as persuasive a manner as possible”.
There are times when working on web projects that I see clients focusing prematurely on design and layout. Read the rest of this entry »