Hitwise are reporting a significant increase in visits to baby and pregnancy websites in recent months. Apparently this trend has been ongoing for the past three years.
According to Robin Goad of Hitwise people are spending more time online looking for baby and pregnancy information. He states that the three biggest online retailers of baby paraphernalia – Mothercare, Kiddicare, and Mamas and Papas are currently experiencing record market share – a factor which could imply that baby products are more recession-proof that other retail sectors.
Robin also points out that keywords such as ‘cheap’, ‘used’ and ‘for sale’ are becoming increasingly popular amongst searches for prams, pushchairs and cots.